NY Fold, Hackney

New York Style Pizzeria

NY Fold appointed us to design their second London branch of their American Pizza Restaurant, in London Field's Monohaus building. We created something that was simple yet apt for this edgy area of London; a Hackney come New York style Pizza loft.

Case Study: NY Fold, Hackney

The new apartment block has a courtyard so we added some rustic folding benches. The large windows allow the aged finishes inside to be seen, which softens the modern building exterior.


We designed a blonde timber framework to sit over the bare concrete walls. These have a layer of worn finishes inspired by urban city buildings, such as grafitti covered brickwork and peeling plaster lathes. The loose furniture was reclaimed, and booth seating in an aged tan leather.


We designed an industrial style gantry over the reclaimed tin tile bar, with an exposed brickwork back drop.


The bar has a crisp yellow Corian top and reclaimed american tin ceiling tiled front


Shelving with vintage ice buckets were displayed as fun connection to ‘The Big Apple’


Signage was kept casual and low-tec